The goal was to simply give some dynamic life to a newly founded digital marketing agency and let the world know what kind of impact this new organization is capable of making.
The full filming of the video took place within the agency's office, no other external location was required. But the shots of the computer screen you see were executed on a separate date due it's time consuming nature. They may not look like much time went into them but believing me, getting the movement of the mouse right and the speed of the text being typed are some of the most time consuming screen shots you'll ever execute.
The very shot of the video is a clock going super fast in time. This was achieved simply by how you achieve a time-lapse shot of the outside scenery. I simply recorded the clock functioning for twenty minutes, brought the shot into Adobe Premiere and simply boosted up the speed of the shot.
The challenge was to choose the right speed in order to make sure it gives the right impact and doesn't look weird. I think I opted to boost the speed by 175% or somewhere near that mark.
A clear standout is definitely the opening shot coupled with the soothing business feel of the music track. The rest of the video is pretty standard, mediocre and nothing really makes it memorable.
Perhaps if I was willing to explore some deeper pits of my imagination and invest the proper time to make the concept of the video, then I would definitely have been able to come up with something that would have left a mark for the agency in the digital world.
Nonetheless, the agency was quite happy with the final video and got some real nice brand awareness throughout their target market. But just because the agency was able to get amble attention doesn't satisfy my mind, because as an artist I should always aspire for greatness no matter what and this video is way too far from being called great or even okay.
If you shot some footage and need someone to edit the video, I would love to jump on baord and collaborate with you. Have a look at my other works to see my style and experience which I build over the years.
Let me know in the comments how you think I could have made this video and it's story much better and much more engaging?
I would really appreciate some constructive criticism in order to become a much better filmmaker and a much better storyteller.