Untitled Document


Idea behind the Video

Every month, CityFM89 produces a bunch of live music sessions in their own fully equipped studio. But producing interesting content is not enough, you gotta reach an audience as well. In an effort to turn the music loving ears to their sessions, they commissioned a short video promo that would be playing in cinemas in the top three cities of Pakistan, Karachi, Lahore and Islamabad.

Filming of the Video

Since I was a full time employee at CityFM89, I filmed most of the shots you see in there except for one or two of them which were filmed before I joined the station. So before commencing the editing of the video, I was pretty familiar with the type of content I'll be working with which was a pretty good headspace to be in.

Editing of the Video

The biggest challenge with this type of video is short listing the shots that you'll be using and then implementing them intelligently. Since I had footage which was gathered for over a year, it was quite a daunting task to go through all of it and coming up with the best bits.

To make matters easy, the first thing I did was to pick the soundtrack which I would be using throughout the video. The soundtrack is from the film Footloose (2011), but I don't remember the exact name of the track since I edited this way back in 2012 (remember when the world was about to end?).

After the soundtrack was chosen, it became much easier to choose the shots as my goal became to select the bits which felt in rhythm with the track. Rest was just a matter of placing the shots, trimming them and syncing them with the beats of the track. The video took almost a week to be edited, but it was all worth it in the end.

Impact of the Video

After watching the final video, the management was super happy with the end result. The video ticked all the boxes, happy, upbeat, fast paced and engaging.

Once the video was released into the cinemas and on the online channels, it lived up to our expectation and brought a huge music loving audience to our next city session. CityFM89 ended up receiving a huge audience and I ended up receiving one of the best bits of my portfolio along with a small increment in my salary ;)

Let's Collaborate

If you shot some footage and need someone to edit the video, I would love to jump on baord and collaborate with you. Have a look at my other works to see my style and experience which I build over the years.

Your Thoughts

Let me know in the comments how you think I could have made this video and it's story much better and much more engaging?
I would really appreciate some constructive criticism in order to become a much better filmmaker and a much better storyteller.